George Clanton doesn’t just produce gleaming electronic pop, he produces nostalgia too. The Los Angeles artist’s process involves tweaking synthesizer presets, but beyond searching for the right melodies and textures, he’s hoping to come upon a sound that strikes a spiritual chord. “I’m looking for something that triggers a memory or an emotion,” he says. His lyrics are direct transmissions from his soul: raw, often off-the-cuff, evocative. When you pair those words with the gauzy textures Clanton’s become known for, his music feels like a dreamy filter you can put over your own memories. Every moment feels a little more colorful, a little more comforting.
You can hear the impact of this approach in his upcoming third album—take fuzz-pop anthem “Fucking Up My Life.” The track is both raucous and soothing, and as Clanton’s distorted croons echo across swelling synths and crushing breakbeats, he offers a mantra: “It feels alright.”

It’s a fitting return for an artist who’s spent the last decade cutting through the noise. In addition to making music, he runs the 100% Electronica record label with his fellow pop mutator and wife Negative Gemini. He also spearheads events, including weekly livestreams on Twitch. Being extremely online has allowed Clanton’s fans access to the depths of his personality, to connect with his work more deeply. “I think of myself as the ultimate DIY person,” he says. “Working the George Clanton way has made for a really unique career that hasn’t yet been fully recognized.”